The University of Texas is one of the top-ranked institutions in the world. Yet in 2012, its web presence didn’t align with its state-of-the-art reputation.
UT’s students and faculty weren’t utilizing their website as a beneficial or necessary resource. It wasn’t responsively designed for mobile traffic and contained outdated content and dozens of underused links. What they needed was a robust digital and web strategy. So we stepped in to create one.
11% increase in site traffic, a 5% increase in mobile usage, 2 million increase in returning visits
DIGITAL RESEARCH & ANALYTICS | USER RESEARCH
Visits and visitors: Gaining an in-depth look at traffic
Our work began on multiple fronts. To support our recommendation for a content management system (CMS), we audited and assessed content and interviewed dozens of stakeholders, all with disparate needs. At the same time, we created key personas to define distinct user paths.
pages in our discovery document
hours of analytics analysis
ENTERPRISE CMS WEBSITES
Letting data pave the way to accessibility
After combing through one million-plus pages of the enterprise-class site, we carved out user paths for the University’s diverse audience. From there, we moved into a modular design process, streamlining navigation and enhancing search functionality. We used data to validate each decision after implementation.
WEB-FRIENDLY BRAND IDENTITY
Creating the final, burnt orange touches.
To better showcase the brand in this new, digital space, we updated its visual style and created templates that individual colleges and units could deploy for their own sites. This gave them flexibility to make enhancements as needed and promoted a consistent, predictable front-end experience for all.
"Springbox did a great job — we benefited from sophisticated analytics support that helped us achieve outcomes such as greater engagement, more click-throughs, higher traffic levels and a higher percentage of mobile traffic on our site."
Former Chief Communications Officer
The University of Texas at Austin