The University of Texas at Austin’s website was outdated — and difficult to navigate.
Like the University itself, the UT website was sprawling and diverse, trying to serve the needs of dozens of different audiences. But at over a million pages, the site could be difficult to navigate, and many users had trouble finding what they were looking for. They were desperately in need of a coherent content strategy. But with millions of monthly users, it was difficult to prioritize who visited the site most.