TYLER’S Case Study

E-commerce solutions for a Texas retail powerhouse

One of Texas’ best-known brands needed e-comm support. Springbox, along with platform partner BigCommerce, built an effective online experience that strategically supported the retailer’s large inventory, resulting in a 120% increase in ecommerce revenue.
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Client

TYLER’S

Services

E-commerce Website

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challenge

A growing retailer needed a digital storefront.
As one of the most recognizable brands in Texas, TYLER’S has an exceptional retail presence. With an eye toward future expansion, they knew it was time to bring their e-comm game to the same level. But with a vast inventory and dozens of product lines, they hadn’t been able to find a workable solution.

What We Did

Technical audit
User personas
Content strategy
Taxonomy strategy
BigCommerce integration

solution

The answer: Springbox’s content strategy plus BigCommerce’s e-commerce platform.
Springbox leveraged our partnership with BigCommerce to bring TYLER’S the functional support they needed to effectively manage their sizeable online inventory. But first, our content strategy team organized and streamlined all of the brand’s product offerings, providing a user-friendly online experience. Working with the TYLER’S creative team, Springbox was able to preserve their well-established brand feel while tailoring the site to their expanded e-commerce needs.

Results

120%

increase in e-commerce revenue


2x

increase in conversion

"Working in Austin for many years in the creative field, I was very aware of Springbox. When we had the opportunity to relaunch our website, the first person I reached out to was Springbox."
Ken Ward
Director of eCommerce, TYLER’S

Want to create an e-commerce experience that boosts revenue like TYLER’S? Let us connect you with one of our digital advisors.