Smart Flour Foods Case Study

Mapping the way to better grains — and greater gains

Loyal fans and potential customers needed a better way to find Smart Flour's niche product. We built a website that would tell their story and effectively reach new patrons, retailers and restaurants — generating a 500% boost in customer and business inquiries.
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Smart Flour Foods


Consumer Product Website



The brand’s website wasn’t connecting with fans
Smart Flour Foods, maker of gluten-free pizzas and flour blends, was experiencing phenomenal growth among retailers and consumers. But their website was still primarily set up to service wholesalers. They needed a new digital experience, one that better represented their brand story and could reach the right audience.

What We Did

User research
Brand workshop
Web optimized branding
Content production
Responsive web design and development


We built a compelling digital experience that boosted customer interest
Springbox created a website filled with custom content for Smart Flour while expanding their brand narrative and translating it to the digital space. Our technology team then developed a robust product locator that worked across devices. Today, any consumer can find their mouth-watering products on the go.



increase in mobile traffic


increase in users


increase in inbound inquiries about their product

"The results speak for themselves and validate what Springbox has been able to do. Working with the Springbox team was fun, and we were impressed by the quality of the talent."
Sameer Shah
VP of Marketing, Smart Flour Foods

Want to create a website that cooks up great results like Smart Flour? Let us connect you with one of our digital advisors.