Shaping a clear path to purchase

SUMMARY

Customers were getting lost. Silicon and software maker Silicon Labs’ website wasn’t supporting them on their buyer’s journey.

Dropdown menus stretched to page’s end. Site content was disordered and confusing. While Silicon Labs’ tech-centric offerings were cutting-edge, their website fell behind. They were in need of an intuitive way for prospects and customers to easily locate products on the homepage and beyond.

OUTCOME

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15% increase in micro-conversions

WORKSHOPS

Uncovering user insights through an in-depth workshop

To begin the redesign, Springbox led a workshop which included content strategy and user experience exercises. This helped determine the goals of various stakeholders and prompted alignment on next steps.

ENTERPRISE CMS

Streamlining site navigation and user flows

Through intense collaboration, our user experience and content strategy teams simplified the user’s journey, reducing the number of clicks from start to purchase. This responsive experience was then translated into code for the site.


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ANALYTICS REPORTING

Simplifying complex content for a better experience

Data and analytics indicated where users were confused by site information, preventing them from moving forward in the purchase or trial funnel. We developed an interactive solution which simplified and clarified content, laying the foundation for similar improvements on pages across the site.

BUSINESS TOOL (SIMPLICITY STUDIO)

Making a beneficial tool better: Understanding users and elevating design

Silicon Labs’ Simplicity Studio provides users with one-click access to design tools, documentation, software and support resources for many of their products.

To improve the overall user experience, we held an intake session to discover more about users and customers. We leveraged those insights to craft personas and user journeys which informed a detailed wireframe and UX recommendation.

In addition, we updated the tool’s look and feel, providing a detailed style guide and visual design assets.

"As Springbox has made design updates to sections of our site, we have experienced improvements in conversion."


Kamran Shah
Director of Corporate Marketing
Silicon Labs