PanCAN Case Study

Waging hope with an industry-first online tool

The Pancreatic Cancer Action Network partnered with Springbox to build a tool that would tap into their expansive database of clinical trials, giving increased — and critical — access to patients and healthcare providers. Through optimization, we helped increase the tool’s conversion rate from 6.8% to 94.4%.

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Client

Pancreatic Cancer Action Network

Services

Digital Product

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challenge
A clinical trial database was inaccessible to those who needed it most.
In 2010, the Pancreatic Cancer Action Network (PanCAN) had an ambitious goal: to double the survival rate for the fourth-deadliest cancer by 2020. The organization maintained the largest database of clinical cancer trials in the world, but this information — which could provide cutting-edge treatment options — wasn’t easily accessible to the two audiences that needed it most: patients and healthcare providers.
What We Did
User research
Audience and messaging strategy
Product strategy and roadmap
UX strategy
Content strategy
Search strategy
User testing
Responsive web design and development
Web analytics reporting
solution
We built then optimized a seamless digital solution.
Springbox partnered with PanCAN to create an industry-first web application, the Clinical Trial Finder. Following extensive user testing, we integrated a custom-built API with the database, provided robust filtering to narrow results and developed a complex caching system to reduce load times from 10 seconds to one. Springbox continues to work with PanCAN to optimize the tool. When conversion rates were lower than expected, we adjusted the user flow, giving providers access to more features before requiring them to create an account. This resulted in an increase of conversion from 7 to 94 percent. Today, the trial finder averages 5,000 users a month.
Results

87.6%

increase in search conversion


5,000

monthly users


90%

decrease in load time

"Springbox turned our idea for the clinical trial finder into a reality ... making it even better, bigger and greater than what we had envisioned."
Porsha James
Senior Manager, Clinical Initiatives
Want to build a digital experience that engages the right audience like PanCAN? Let us connect you with one of our digital advisors.