Taking a travel company on a strategic journey

SUMMARY

International travel can be complicated, but finding ways to enjoy yourself abroad shouldn't be. With four brands and four separate web experiences, Fat Tire Tours needed a way to consolidate their services, redefine their brand and connect better with customers.

What started as a workshop led to a complete branding overhaul, including a new logo, look and name, alongside discoveries and strategies to improve the conversion of their digital and social channels.

OUTCOME

arrow

7x increase in post engagement

WORKSHOPS

Aligning on a new direction

In an intensive workshop with key Fat Tire Tour stakeholders, we walked through their current tour experiences and discussed attributes that represent a new brand identity. Then we aligned on design and visual preferences for the new logo with a moodboarding exercise.

USER RESEARCH

Targeting the traveler

As part of our discovery process, we dove into the Fat Tire Tours audience, learning what their interests are, where they come from and how they were engaging. By creating personas and mapping every step of the user experience, we discovered areas for improvement and formed a solid strategy.

JULIE
RECENTLY COMPLETED GRAD SCHOOL
MAUREEN
SENIOR DEVELOPER AT A LARGE TECH FIRM
MAX
OFFICE MANAGER FOR 18 ATTORNEYS

BRAND POSITIONING | WEB-FRIENDLY BRAND IDENTITY

Building a beautiful brand look

Once the groundwork was laid, we established an identity. This included a unique positioning statement to focus on the key foundational attributes of the brand, a custom hand-drawn typeface and a memorable, dynamic and ownable logo that evoked the memory of the Fat Tire Tours namesake — cruiser-style bicycles.

"Springbox captured the essence of our brand and presented a social strategy tailored specifically for our company. It was an incredibly smooth process because of the clear and actionable guidelines in the end deliverable. We've seen instant results."


Crissa Youngblood
Marketing Director
Fat Tire Tours