OmniSci: An ABM Campaign With Attitude

Client
OmniSci
Key Discovery
Data analytics challenger Omnisci needed to grab the attention of a skeptical audience and convey its superiority. Our solution? An unexpected(ly fun) brand personality, campaign concept and a series of full-funnel ABM programs generated pipeline growth among focused vertices. Which is a fancy way of saying we sent the right messages to the right people in the right places. And heads were turned.
Role

Campaign

Lead Generation

Full Service AOR

Behavioral Planning

Research uncovered a universal belief among dual audiences — mainstream analytics platforms were a barrier to unlocking impactful insights.

Storytelling

We established an overarching brand concept with a vibrant expression and a cheeky voice and tone that motivated audiences to stop settling for slow insights.

Campaign Creative

We then produced creative media and social assets to drive targeted accounts to high touch content across the journey.

Intelligent Content

Touchpoint plans and nurture workflows engaged targeted accounts and generated pipeline growth among focused verticals.

Results

With 66% percent of targeted accounts reached in the first two months, we helped OmniSci become a stand-out player in its category.

More Work

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