OmniSci: An ABM Campaign With Attitude
Data analytics challenger OmniSci needed to grab the attention of a skeptical audience and convey its superiority. Our solution? An unexpected(ly fun) brand personality, campaign concept and series of full-funnel ABM programs that generated pipeline growth among focused verticals. Which is a fancy way of saying we sent the right messages to the right people in the right places. And heads were turned.
Full Service AOR
Research uncovered a universal belief among dual audiences — mainstream analytics platforms were a barrier to unlocking impactful insights.
We established an overarching brand concept with a vibrant expression and a cheeky voice and tone that motivated audiences to stop settling for slow insights.
We then produced creative media and social assets to drive targeted accounts to high-touch content across the journey.
Touchpoint plans and nurture workflows engaged targeted accounts and generated pipeline growth among focused verticals.