OmniSci: An ABM Campaign With Attitude
Client
OmniSci
Key Discovery
Data analytics challenger OmniSci needed to grab the attention of a skeptical audience and convey its superiority. Our solution? An unexpected(ly fun) brand personality, campaign concept and series of full-funnel ABM programs that generated pipeline growth among focused verticals. Which is a fancy way of saying we sent the right messages to the right people in the right places. And heads were turned.
Role
Campaign
Lead Generation
Full Service AOR
BEHAVIORAL PLANNING
Research uncovered a universal belief among dual audiences — mainstream analytics platforms were a barrier to unlocking impactful insights.
STORYTELLING
We established an overarching brand concept with a vibrant expression and a cheeky voice and tone that motivated audiences to stop settling for slow insights.
CAMPAIGN CREATIVE
We then produced creative media and social assets to drive targeted accounts to high-touch content across the journey.
INTELLIGENT CONTENT
Touchpoint plans and nurture workflows engaged targeted accounts and generated pipeline growth among focused verticals.
RESULTS
With 66% percent of targeted accounts reached in the first two months, we helped OmniSci become a stand-out player in its category.
More Work
View All
Let's connect
Let’s talk about your current content-driven challenge and how Springbox can help.