OmniSci: An ABM Campaign With Attitude
Full Service AOR
Research uncovered a universal belief among dual audiences — mainstream analytics platforms were a barrier to unlocking impactful insights.
We established an overarching brand concept with a vibrant expression and a cheeky voice and tone that motivated audiences to stop settling for slow insights.
We then produced creative media and social assets to drive targeted accounts to high-touch content across the journey.
Touchpoint plans and nurture workflows engaged targeted accounts and generated pipeline growth among focused verticals.
With 66% percent of targeted accounts reached in the first two months, we helped OmniSci become a stand-out player in its category.
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