Kibo: Ingredients for a Successful Consumer Packaged Goods Product Launch

Client
Kibo Foods
Key Discovery
We identified tribes of healthy snackers to understand Kibo’s possible target audiences — including their interests, brand affinities, personality traits, shopping behaviors, influencer relationships, lead media channels and most engaging content types. These insights helped shape the Kibo brand, inform future content and define the retail experience.
Role

Web Design

Branding

Go to Market

Behavioral Planning

We developed affinity-based research and target customer insights.

Storytelling

We redefined digital-first brand positioning, crafted relevant messaging themes and established a distinct, playful voice and visual design system.

Campaign Creative

To get in-market quickly, we created an asset library, which included motion graphics, product photography and lifestyle imagery — all captured in a three-day shoot.

Intelligent Content

We helped our client stand up their digital storefront on Amazon, providing consultation, SEO-backed copy, product imagery, offers and ad assets.

Digital Experiences

We built a seamless customer experience across website, social channels, email and display.

Results

We helped Kibo get its start in homes across America with continuous optimization through analysis that fueled sales growth 23% over projections.

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