Kibo: Ingredients for a Successful Consumer Packaged Goods Product Launch
We identified tribes of healthy snackers to understand Kibo’s possible target audiences — including their interests, brand affinities, personality traits, shopping behaviors, influencer relationships, lead media channels and most engaging content types. These insights helped shape the Kibo brand, inform future content and define the retail experience.
Go to Market
We developed affinity-based research and target customer insights.
We redefined digital-first brand positioning, crafted relevant messaging themes and established a distinct, playful voice and visual design system.
To get in-market quickly, we created an asset library, which included motion graphics, product photography and lifestyle imagery — all captured in a three-day shoot.
We helped our client stand up their digital storefront on Amazon, providing consultation, SEO-backed copy, product imagery, offers and ad assets.
We built a seamless customer experience across website, social channels, email and display.