Kibo: Ingredients for a Successful Consumer Packaged Goods Product Launch
Go to Market
We developed affinity-based research and target customer insights.
We redefined digital-first brand positioning, crafted relevant messaging themes and established a distinct, playful voice and visual design system.
To get in-market quickly, we created an asset library, which included motion graphics, product photography and lifestyle imagery — all captured in a three-day shoot.
We helped our client stand up their digital storefront on Amazon, providing consultation, SEO-backed copy, product imagery, offers and ad assets.
We built a seamless customer experience across website, social channels, email and display.
We helped Kibo get its start in homes across America with continuous optimization through analysis that fueled sales growth 23% over projections.
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