Amazon Business: Reimagining a Global Business Brand
After conducting extensive global and national research, we identified a key universal audience insight: Amazon Business would need to attract those who saw themselves as change agents within their organizations. This informed the new brand creation and focused how the business should position themselves: as a trusted partner who always had their customers’ backs.
We conducted in-depth global research to uncover truths within the B2B industry, repositioning Amazon Business as a disruptor within the procurement space.
We crafted a comprehensive brand narrative, messaging and tagline that captured the spirit of the Amazon Business brand purpose.
An overarching brand concept with visual and verbal expression was exemplified through in-market application.
Core and verticalized pitch deck and customer success stories armed sales and marketing teams with high-touch content.
Lead gen website design and site flows guided decision-makers across the journey.