Amazon Business: Reimagining a Global Business Brand
We conducted in-depth global research to uncover truths within the B2B industry, repositioning Amazon Business as a disruptor within the procurement space.
We crafted a comprehensive brand narrative, messaging and tagline that captured the spirit of the Amazon Business brand purpose.
An overarching brand concept with visual and verbal expression was exemplified through in-market application.
Core and verticalized pitch decks and customer success stories armed sales and marketing teams with high-touch content.
Lead gen website design and site flows guided decision-makers across the journey.
We helped Amazon Business reimagine their brand and prepare for launch. Since the brand relaunch, Amazon Business annualized sales have more than doubled from $10B to $25B. They continue to help pioneering leaders move their business forward.
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