Amazon Business: Reimagining a Global Business Brand

Client

Amazon Business

Key Discovery

After conducting extensive global and national research, we identified a key universal audience insight: Amazon Business would need to attract those who saw themselves as change agents within their organizations. This informed the new brand creation and focused how the business should position themselves: as a trusted partner who always had their customers’ backs.

Role

Branding

Sales Enablement

Campaign Creative

Behavioral Planning

We conducted in-depth global research to uncover truths within the B2B industry, repositioning Amazon Business as a disruptor within the procurement space.

Storytelling

We crafted a comprehensive brand narrative, messaging and tagline that captured the spirit of the Amazon Business brand purpose.

Campaign Creative

An overarching brand concept with visual and verbal expression was exemplified through in-market application.

Intelligent Content

Core and verticalized pitch decks and customer success stories armed sales and marketing teams with high-touch content.

Digital Experiences

Lead gen website design and site flows guided decision-makers across the journey.

Results

We helped Amazon Business reimagine their brand and prepare for launch. Since the brand relaunch, Amazon Business annualized sales have more than doubled from $10B to $25B. They continue to help pioneering leaders move their business forward.

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