Putting gluten-free pizza on the map
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SUMMARY

Loyal fans and potential customers needed a better way to find Smart Flour's niche product.

For years, the company had success baking up a truly appetizing gluten-free pizza dough. To continue the momentum of their growth, they tapped us to build a website that would tell their story and effectively reach new patrons, retailers and restaurants.

OUTCOME

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500% boost in customer and business inquiries thanks to increased findability.

CONTENT CREATION

Amplifying the brand narrative

We identified key personas and conducted an in-depth workshop to help us bring Smart Flour's story to life in the digital space. Messaging was redefined to include an extensive voice and tone, and brand storytelling was elevated to highlight their unique history and offerings.

CONSUMER PRODUCT WEBSITE

Building a product locator to boost business

We created a robust product locator that allows customers to easily search for Smart Flour products by zip code and filter by retailers or restaurants. We also customized the back-end database so that future location input and information updates would be a breeze.

Smart Flour Product Locator

WEB-FRIENDLY BRAND IDENTITY

Transitioning from the package to the web

Most of Smart Flour's visual assets were designed specifically for packaging and promotional materials and didn't translate to the web. We optimized brand assets and fonts, ensuring site load times were fast and ready for mobile.

DIGITAL RESEARCH & ANALYTICS | USER RESEARCH

The sweet taste of success

In the first six months after launch, Smart Flour experienced incredible improvements across their marketing efforts.

32%

increase in mobile traffic

169%

increase in users

500%

increase in inbound inquiries about their product.

"The results speak for themselves and validate what Springbox has been able to do. Working with the Springbox team was fun, and we were impressed by the quality of the talent."


Sameer Shah
VP of Marketing
Smart Flour Foods