Loyal fans and potential customers needed a better way to find Smart Flour's niche product.
For years, the company had success baking up a truly appetizing gluten-free pizza dough. To continue the momentum of their growth, they tapped us to build a website that would tell their story and effectively reach new patrons, retailers and restaurants.
500% boost in customer and business inquiries thanks to increased findability.
Amplifying the brand narrative
We identified key personas and conducted an in-depth workshop to help us bring Smart Flour's story to life in the digital space. Messaging was redefined to include an extensive voice and tone, and brand storytelling was elevated to highlight their unique history and offerings.
CONSUMER PRODUCT WEBSITE
Building a product locator to boost business
We created a robust product locator that allows customers to easily search for Smart Flour products by zip code and filter by retailers or restaurants. We also customized the back-end database so that future location input and information updates would be a breeze.
WEB-FRIENDLY BRAND IDENTITY
Transitioning from the package to the web
Most of Smart Flour's visual assets were designed specifically for packaging and promotional materials and didn't translate to the web. We optimized brand assets and fonts, ensuring site load times were fast and ready for mobile.
DIGITAL RESEARCH & ANALYTICS | USER RESEARCH
The sweet taste of success
In the first six months after launch, Smart Flour experienced incredible improvements across their marketing efforts.
increase in mobile traffic
increase in users
increase in inbound inquiries about their product.
"The results speak for themselves and validate what Springbox has been able to do. Working with the Springbox team was fun, and we were impressed by the quality of the talent."
VP of Marketing
Smart Flour Foods