NASCAR PERFORMANCE SWEEPSTAKES

Tune It Up, Turn It Up

We created one of NASCAR.com’s best-performing promos ever. Would we do it again? Not exactly. Yes, our sweepstakes microsite earned more than a million page views and 94,000 entries — but we had to keep it fresh.

So we gave the site itself a make-over. A new game concept upped engagement and exposure to NASCAR partners. A cornucopia of car care product offers drove interest in — and traffic to — those partners.

The re-vamped sweepstakes pulled down more than 270,000 entries, and went on to win the 2009 Automotive Communications Award in the Business-to-Consumer category.

“The website enabled us to engage our fans like never before and really encourage them to think about the importance of car care. With over 270,000 entries in just 9 weeks, we are extremely pleased with what Springbox was able to deliver to our fans and the added value to our automotive partners alike.”