Work

DELL LOUNGE

Style, Substance
and Social Skillz

Dell wanted to take a walk in the shoes of a twenty-something pop culture lover. Facing stiff “technology lifestyle” competition, the computer maker needed to start a new conversations with Gen Y — that web-savvy audience famously resistant to traditional online marketing. Dell Lounge broke the ice.

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Always Loaded

The Dell Lounge is an entertainment website, loaded with fresh, premium and user-generated content — all easily sharable on the social web. Users scan by category, browse channels or create tags to get what they love. And in this digital democracy, the most popular stuff rises to the top.

Streaming video and rich media, exclusive behind-the-scenes music footage and clever fan participation opportunities are all presented in a unique, in-the-know voice and driven by a slick, highly stylized interface.

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Content, Sweet Content

We stretched beyond the retail speeds-and-feeds mentality to extend Dell's brand and connect with Gen Y. Our design allows us to feature exclusive music and entertainment content as well as fold in branded content from Dell and partners in engaging but unobtrusive ways. Powered by an easy-to-use content management system (CMS), the site is updated regularly with fresh offerings that keep audiences coming back for more.

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Friendly Relations

As the part of a larger ecosystem of digital marketing communications, the Dell Lounge and its related social networking activities positively influence public perception of the Dell brand every day.

“Springbox has been a very vital piece of this puzzle, in that we've really relied on them to keep pushing out creative, exciting and engaging content to bring Dell Lounge to life.”

Lisa Martin-Louro Digital Content Integration, Music and Entertainment, Dell Consumer Group
Springbox Austin
Call us at 512-391-0065 to get in touch. See our Contact page for more options.
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