HOOVERS STAMP YOUR PASSPORT

We’ll Take You There

When customers tend to reach for just one tool, how do you teach them to try another? Hoovers needed an onboarding and retention campaign to encourage use of more than just the standard directory search.

We lead subscribers to a personalized site via a custom URL. There, a quick quiz revealed their ideal vacation — and the Hoovers tools that would help them get there, faster.

The site raised awareness and increased the perception of value across the Hoovers toolset. It went on to win a Bronze ADDY in 2009.

“This execution was the right engagement for the target audience. Fun — and just informative enough — without being overwhelming.”