Holiday 2010: The Food’s The Thing

During the winter holidays, Central Market’s delicious, chef-made favorites are in heavy demand. Customers in-the-know swarm the store’s holiday hotlines to order up stress-free feasts. For Holiday 2010, we created an online experience focused on helping customers plan and order meals more easily.

Over a two-phase promotion — one for Thanksgiving and one for the winter holidays and New Year’s — the site offered a logical breakdown of all the full meals, mains, sides, and desserts customers could choose. To help plan their catering order before placing a hotline call, users added items to lists, which could be referenced onscreen, emailed, or easily printed. The lists helped convert browsers to buyers, made calls more efficient, and helped them remember what they ordered.