Anticipation is Bliss

From an incredible selection to a staff of expert "foodies" and signature in-store events, shopping Central Market is an experience. We helped Central Market communicate their unique brand value on their website. Then, we worked to build a social audience, engage customers online and drive them into the stores to get that experience in person.

Whether by helping them through the holidays, celebrating their love of chocolate and whisking them away to Argentina, we let customers know what a valuable friend Central Market could be.

Campaigns combining interactive content, banner advertising and social strategies energized relationships. We rewarded interest insider information that Central Market's food-loving customers could share with their friends.

As the audience grew, it got more talkative, more positive and more interested in what Central Market had to offer. We saw bigger social spikes from lower levels of investment as a result.

Chocolate: All Signs Point to Yum

Building from the success of the Holiday campaign, we created a buzz around Central Market's Chocolate Festival. A sweet online Chocoscope offered a quick and easy quiz to pair personalities with the perfect chocolate — plus a chance to pick up a free bar at local Central Market stores.

For this event, we kept things fun and simple, capitalizing on the nearly universal love of the product to spread the word efficiently. Visitors were pleased— and quite willing to give an email address to get the goodies.

Chocoscope garnered more traffic from external sources, and greater spikes of interest from lower levels of investment. In addition to Facebook ads and Central Market's Facebook page, we saw traffic from other Facebook pages as friends reached out to other friends. Now we're not just preaching to the choir, but to potential converts.