CENTRAL MARKET SITE REDESIGN
Recipe for Success
When a highly experiential brand lacks flavor online, it’s time to get cooking. We whipped up a fresh look and feel and filled it with sweet — and valuable — content.
The addition of a content management system (CMS) and a robust recipe database make both seasonal refreshes and regular store updates possible. A new blog allows staff "foodies" to share their expertise to engage customers.
With the redesign in place, we launched a series of social campaigns to extend the brand’s reach, build loyal online following, and drive traffic back to the site and into the stores.
“Shopping Central Market is a sensory-rich experience. We’ve enjoyed bringing more and more of that richness online to build customer anticipation and appreciation for the stores.”
Adrian Taylor
Creative Director, Springbox