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AMD: Product Database
Smart Systems, Global Domination
Objective: Build a database empowering AMD’s global marketing team to accurately position, recommend and market company's products to worldwide customers.
Solution: The AMD Product Resource Center (PRC), a global product database. The PRC compiles all of the chip maker's Central Processing Units and Graphics Processing Units, as well as partner components, allowing easy comparison and streamlining the consultation process. Customizable to individual AMD product vendors and regions, the PRC greatly expands AMD's ability to empower its global sales force, third-party vendors and consultants.
 
SERVICES:
Site development and hosting
CMS and eCommerce
TECHNOLOGIES:
ASP.Net
AJAX
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AMD: Silverlight — Server Solutions
Early Adoption
Objective: Demonstrate SMB server solutions based on
AMD Opteron™ processors and Microsoft Windows Server® 2008 in Microsoft Silverlight™.
Solution: An immersive online presentation featuring audio, video, animation and insightful infographics. In the process, we expanded our Silverlight capabilities and best practices and integrated it into our standard rich media process.
SERVICES:
Content development
Creative direction and design
Site development and hosting
Interactive product tour
TECHNOLOGIES:
Silverlight
.Net
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C3: Lollapalooza
Going to the Big Show
Objective: Capture the energy and feel of Lollapalooza as a revitalized (and reimagined) brand. Drive ticket sales and reward purchasers.
Solution: We created a rich, Flash-powered site leveraging dynamic media feeds and streaming video. Users navigate the site using a point-and-click interplanetary exploration interface. A custom scheduler allows festival-goers to create, save and share their personalized line-up list. The Lollapalooza festival site won the 2007 People's Choice Webby Award for best event site.
SERVICES:
Information Architecture
Creative direction and design
Site development and hosting
CMS and eCommerce
Email marketing
TECHNOLOGIES:
HTML
Flash
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CALLAWAY GOLF: Netfits
In the Driver's Seat
Objective: Create a one-of-a-kind online driver fitting tool for a premier golf equipment manufacturer.
Solution: A Flash-based driver tool that analyzes user body type, equipment and performance goals. The Netfits microsite displays 3D shot shapes based on user inputs. It then generates club recommendations for correcting drives and maximizing performance — all within seconds.
SERVICES:
Content development
Creative direction and design
Site development and hosting
CMS and eCommerce
TECHNOLOGIES:
HTML
Flash
Papervision3D
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DELL: Dell Lounge
Bring on the Lounge Life
Objective: Build a site to showcase Dell's sponsorships, partnerships and special events. Take an established brand and spin off a new property that highlights its cool side and plays to its younger customers.
Solution: The Dell Lounge, an entertainment site with streaming video and rich media, fan participation events and an ongoing email demand gen campaign. Presented in a unique, in-the-know voice and driven by a slick, highly stylized interface, the Dell Lounge made a name for itself as a noteworthy new entertainment brand. The site continues to bring visitors exclusive behind-the-scenes footage from music and entertainment events around the US.
SERVICES:
Information architecture
Content development
Creative direction and design
Site development and hosting
Paid and natural search (SEM/SEO)
Email marketing
Campaign analysis
Database management
TECHNOLOGIES:
HTML
DHTML
Flash
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HONDA: CBR Configurator
Superbike Show-and-Tell
Objective: Create a viral marketing piece that raises awareness of — and interest in — the Honda CBR motorcycle.
Solution: A configurator tool for the Honda CBR motorcycle allowing users to customize virtual CBR bikes with parts, new coats of paint and even decals. An online gallery allows users to save and show off their designs.
SERVICES:
Premium Rich Media
3D modeling and CGI
Virtual product configurator
High-res digital photography
TECHNOLOGIES:
HTML
DHTML
Flash
Viewpoint Media Player
SVG
JavaScript
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LG: Steam Laundry
Virtual Spin Cycle
Objective: Drive sales of LG SteamWashers™ and SteamDryers™ with an innovative online presentation.
Solution: An exploratory microsite providing in-depth tours of the product line and a deep dive on the innovations offered by LG's TrueSteam technology. Playful and informative, the site gives users animated 3D views of the product and a unique in-home perspective.
SERVICES:
Information architecture
Content development
Creative direction and design
Site development and hosting
3D modeling and CGI development
Interactive product tour
Paid and natural search (SEM/SEO)
TECHNOLOGIES:
HTML
Flash
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PREMIERE GLOBAL SERVICES: Solutions Redesigns
Redefining Online Conversion
Objective: Increase online product sales, and promote new paths of online conversion.
Solution: A complete site overhaul, including overall architecture, page design and content strategy. Along with a glossy new user interface, we implemented a new SEO strategy — with a revamped metrics and tracking system to target what's working and what isn't.
SERVICES:
Information architecture
Content development
Creative direction and design
Site development and hosting
CMS and eCommerce
Paid and natural search (SEM/SEO)
Campaign analysis
Database management
Modeling and forecasting
TECHNOLOGIES:
HTML
Flash
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SCION: Configurator
Dream Cars To Go
Objective: Give prospective Scion owners the ability to customize their vehicles online. Provide customer-specified build sheets — in PDF format — to Scion dealerships for ordering and purchase.
Solution: An online 3D Scion configurator. Users can fully customize their vehicles online — including colors, parts, accessories and performance options — and then view their Scions in 3D. They can print copies of their custom build sheets and send them to local Scion dealers, to make purchase of their dream cars a reality.
SERVICES:
Premium Rich Media
3D modeling and CGI
Virtual product configurator
High-res digital photography
TECHNOLOGIES:
HTML
DHTML
Viewpoint Media Player
JavaScript
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SIEMENS: HiPath OpenOffice
Sales Enablement of the Future
Objective: Introduce small- and medium-sized business clients to the Siemens HiPath OpenOffice product suite.
Solution: A high-impact multimedia demonstration empowering Siemens salespeople to inspire and engage prospective clients. The HiPath OpenOffice demonstration module includes rich graphics, smooth animations and easy navigation. Translated in seven languages, it features multiple business scenarios and clear HiPath OpenOffice solutions for each.
SERVICES:
Information architecture
Content development
Creative direction and design
Site development and hosting
Demand generation strategy
TECHNOLOGIES:
HTML
Flash
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