Springbox Ready to Rock The All New Joint with Hard Rock Hotel and Casino Las Vegas
Austin, TX — Jan 29, 2009
Interactive marketing agency Springbox has been tapped by Hard Rock Hotel and Casino Las Vegas to design a website for The All New Joint, a hip, upscale music venue showcasing some of the world’s hottest rock acts. Hand-picked from numerous competitors, Springbox will work with Hard Rock to align the site launch with The Joint’s physical renovation — revealing its new look and bigger shows to thousands of Las Vegas tourists and locals.
Hard Rock initially needed a site that would show Sin City pleasure-seekers what The Joint is all about — unforgettable rock shows with high-quality sound, great seating and cool VIP perks. Since it opened its doors in ’95, the venue has presented shows from such legendary acts as The Rolling Stones, Bob Dylan, Coldplay, Tom Petty and The White Stripes. Springbox will create a web presence for The Joint that highlights upcoming events and other new features the venue has to offer.
This new engagement marks another addition to Springbox’s rich history of live music and entertainment-based projects. The agency has launched a multitude of venue websites for AEG, as well as websites for Lollapalooza and Austin City Limits, among other festivals.
“We’re extremely excited to kick-off our new relationship with Hard Rock,” says Springbox Account Director Bryan Hjelm. “Our experience, combined with a love of music, entertainment and Vegas makes this a perfect fit.” Including The Joint, Hard Rock has also approached Springbox about re-designing a number of sites throughout 2009, opening up a relationship that will definitely pump up the volume online for the Hard Hock Hotel.
About Hard Rock Hotel & Casino
The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 647 guest rooms; a 30,000 square foot casino; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; Rehab, the trendsetting Sunday afternoon pool party; Body English nightclub which was selected by Cosmopolitan Magazine as one of the “Top 25 Sexiest Places in the World”; The Joint concert venue; newly opened rock lounge Wasted Space, owned by motocross star Carey Hart; restaurants including the newly opened AGO, world-renowned Nobu, Pink Taco and Mr. Lucky’s; three cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.
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