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Springbox Wins Adobe Site Of The Day Award for Hoover's Microsite
Austin, TX — Nov 3, 2008
Interactive marketing agency Springbox has earned an Adobe Site of the Day Award for the Hoover’s “Stamp Your Passport" site. The travel-themed microsite secured the 11th Adobe Site of the Day Award for Springbox, garnering more recognition for the agency’s interactive capabilities.
Hoover’s teamed with Springbox to build a site promoting the ease and functionality of Hoover’s resources. The Springbox team responded with a sleek, engaging Flash-based microsite, leveraging Personalized URL (PURL) data to remind users that Hoover’s resources — branded the “fastest path to business” — can also be the fastest path to leisure.
Using a vibrant color palette and playful illustrative design elements, the site guides visitors through a series of questions tailored to individual travel preferences. Each answer is paired with a fun fact referencing Hoover’s resources that provide similar types of insight. Once the user completes the questions, his or her Flash-animated passport is stamped and a dream vacation destination is revealed.
Springbox has won several Adobe Site of the Day Awards for previous rich-media sites, including the Dell M1000e Rack and Cable Advisor, the Toshiba gigabeat microsite and Lollapalooza.com.
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ABOUT SPRINGBOX
Springbox is an interactive services agency that helps brands build digital experiences to captivate customers and drive business. Combining strategic insights with big ideas, Springbox works to identify and address the right opportunities in the digital space. A unique emphasis on responsible design, effective collaboration and exceptional results sets Springbox apart as a leader in the industry. Proudly representing high-caliber brands such as Central Market, Dell, Disney, HEB, LG, PayPal and Sweet Leaf, Springbox is an independent operating unit of DG, with offices in Austin, Texas, and Los Angeles, California.
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