Springbox to Cook Up Tasty Website for Central Market

Interactive marketing firm Springbox will partner with Central Market to establish a fresh new web presence for the Texas-based premium grocery retailer. An agency with Austin roots and global reach, Springbox will work with Central Market to strengthen the company's brand identity and expand its online community.

Central Market approached Springbox as a strategic partner to help re-imagine its website from the ground up. A destination market for fresh food aficionados — the company affectionately calls its well-trained staff "Foodies" — Central Market delivers an unparalleled customer experience by providing superior produce, meats, cheeses and specialty items, sourced locally and from around the world. Each location also serves a wide array of chef-prepared ready meals, and most offer a diverse schedule of in-store cooking classes. As a result, Central Market cultivates a remarkable sense of brand loyalty within its fan base.

To extend the Central Market experience well beyond the storefront, Springbox will create a community-based web presence designed to encourage food enthusiasts to learn from and interact with Foodies and each other. New features, including themed pages cross-pollinated with regional content, Foodie-curated culinary blogs and a database allowing users to share recipes, will serve fresh, relevant information to its customers in real time. "Central Market is a major player regionally and a rising star nationally," says Marili Cantu, Account Director for Springbox. "We’re looking forward to generating excitement and fostering growth by planting deep roots online."

The website re-design is the first project Springbox and Central Market have undertaken together. Springbox plans to execute the re-design in two phases: The first will focus on building a sustainable community, while the second will focus on further strengthening its position in the interactive marketplace.