Springbox Drives NASCAR Fans to Sweepstakes Microsite by the Truckload
Austin, TX — Oct 1, 2008
Interactive marketing agency Springbox has worked with NASCAR’s Automotive sponsorship division to produce a promotional website for the Ultimate NASCAR Performance Make-Over Sweepstakes. Since its launch in mid-August the microsite, which offers NASCAR fans a vivid interactive experience and gives the sweepstakes a compelling online home, has attracted record numbers of fans.
To date, the sweepstakes site has seen more than 140,000 visits and 82,000 unique visitors, with an average of 21,000 visits per week. The typical user is spending nearly seven minutes on the site, meaning that they aren't simply entering the contest — users are interacting with the site and learning about NASCAR Performance’s partner’s products. In total, the Ultimate NASCAR Performance Make-Over Sweepstakes microsite has garnered over 100,000 sweepstakes entries, making it a resounding success so far.
In support of the sweepstakes, Springbox also extended its full-service interactive capabilities to NASCAR Performance by building a comprehensive demand generation campaign, including rich media banners and a promotional video to drive traffic to the site. “This promotion at its mid-point is shaping up to be one of the most successful ever launched on NASCAR.COM,” says Odis Lloyd, managing director of NASCAR’s Automotive division. That is providing measurable value to our partners.”
The microsite, which gives fans a chance to win a vehicle make-over, a VIP trip to the NASCAR Spring Cup Series Ford 400 and more, makes great use of Springbox’s rich media capabilities. Site visitors can participate in a real-time virtual make-over, using Flash-animated sliders to upgrade a truck with new NASCAR Performance parts. Users can interact with numerous “hot spots” to learn about NASCAR Performance partner product, repair/service centers and more.
“The sweepstakes site is a good demonstration that NASCAR is evolving the way they interact and communicate with their fans and partners through the web,” says Springbox Account Director Bryan Hjelm. “NASCAR is a sport that is moving forward technologically. The microsite illustrates both NASCAR's innovation and the fan connection.”
In addition to the sweepstakes campaign, Springbox has previously developed various interactive marketing campaigns for NASCAR Performance.
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