Springbox Launches SD-X Interactive Site

Austin interactive marketing agency Springbox has developed a launch site for SD-X Interactive, Inc., makers of an innovative device that enables printed media with sound.

The SD-X interactive pen features an infrared sensor that scans codes printed on virtually any media — from printed pages to ID cards, maps and more. The device then triggers an audio event through its on-board speaker or headphones. This audio event may include a reading of page text, a second-language translation, authentication, information or interactive content. SD-X Interactive, Inc., plans to market this versatile technology to a wide range of customers.

Springbox has leveraged its formidable content strategy and media design capabilities to create a high-impact launch site — one that engages customers and investors alike. Expansive in scope, sdxi.com emphasizes the varied commercial, industrial and educational uses of the SD-X technology. Built primarily in HTML, the site focuses on accessibility and ease of use — allowing prospective customers to easily find the information most relevant to them.

The SD-X launch site isn’t the first opportunity Springbox has had to define a new brand identity in the interactive space. The Austin firm has helped build digital brands for Firedog, the Dell Lounge and the Austin City Limits Music Festival, each of which has grown to become a significant presence online. sdxi.com may one day follow in their footsteps: The teaser to a much larger website, it provides a foundation for the introduction of product demos, dynamic content and a customer log-in portal.

"We're proud to be the interactive marketing firm introducing SD-X Interactive to the world at large," explains Group Creative Director Chad Swisher. "They understand that a strong web presence is one of the most defining aspects of modern brand identity." SD-X Interactive, Inc., chose Springbox from a field of competitors, citing the firm's straight approach to meeting their needs as a deciding factor.