Viewpoint to Acquire Springbox, an Austin-Based Interactive Marketing Firm
New York, NY — Oct 19, 2007
Viewpoint Corporation (NASDAQ: VWPT - News), a leading internet marketing technology company, today announced that it has reached an agreement to acquire Springbox, an Austin-based interactive marketing firm with expertise in digital web marketing and creative solutions. Springbox provides web-based marketing solutions for numerous global clients, including AMD, Callaway, Dell, Disney, Hoover’s, Lance Armstrong and Siemens. Springbox is expected to generate $6.0 million in gross revenue in the calendar year 2007.
"The acquisition of Springbox aligns perfectly with our strategy to enhance our web-based product offerings, in order to meet the escalating demand for creative digital and internet solutions that we see from our clients," said Patrick Vogt, President and Chief Executive Officer of Viewpoint.
"We are very excited to join forces with Viewpoint, because they truly have complementary internet marketing technology solutions," said Adam Moore, co-founder of Springbox. "Our companies share a strong customer-centric focus, and together we will provide a full range of digital marketing services and technologies."
ABOUT VIEWPOINT
Viewpoint (www.viewpoint.com) is a leading internet marketing technology company, offering and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services group; Unicast, Viewpoint's online advertising group; and KeySearch, Viewpoint's search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony and Toyota.
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