Springbox and the Dell Lounge Welcome Billy Bob Thornton

Award-winning actor/musician Billy Bob Thornton has set up residency at the Dell Lounge, an entertainment website developed and managed by Austin-based interactive marketing agency Springbox. The site will host music produced by Thornton using Dell hardware, and give the star a chance to sound off on a variety of topics.

Thornton was drawn to the site by its clear emphasis on artistic authenticity in the digital world. The Dell Lounge gives voice to artists of all stripes, with an emphasis on the personalities behind the art. The site will act as a sounding board and musical showcase for Thornton, who produces music under his own name and as frontman of his rockabilly group, the Boxmasters.

Springbox launched the Dell Lounge in the summer of 2007 with high-profile musical content, including coverage of the Austin City Limits Music Festival and exclusive ACL afterparty footage. The overall site design shies away from the "everything at once" approach favored by many entertainment sites, instead opting for in-depth presentations of featured events and artists.

"Having Billy Bob on board underscores the success of the Dell Lounge," explains Springbox Account Executive Carrie Hall. "It shows that our vision for rich, authentic coverage is welcomed in the digital space."

While the relationship between Billy Bob Thornton and the Dell Lounge continues to grow, Springbox will continue to update the site with new content. Features devoted to CES '08 and the Sundance Film Festival are slated to be released within the next month.