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Springbox and AMD Unveil Next Gen of Multi-Core Processors
Austin, TX — Oct 3, 2007
Advanced Micro Devices (AMD) and Austin interactive marketing firm Springbox launched the AMD Multi-Core website on September 10, heralding the technology innovator's most highly anticipated release of 2007: The Quad-Core AMD Opteron™ processor.
The new Quad-Core AMD Opteron processor (code name: Barcelona) — the first in the industry to feature native quad-core technology — is a landmark achievement in AMD's processor development. The new quad-core processor features industry-leading performance-per-watt, optimal virtualization technology, outstanding performance and easy-upgrade options.
AMD handpicked Springbox as the creative firm of choice in the quad-core web push. "When it came to the AMD website, we needed a partner who could really illustrate the key value propositions of Quad-Core AMD Opteron processors," says AMD Marketing Director Matthew Hammer. "Springbox was instrumental in making the Barcelona web launch successful."
"AMD is a favorite client of ours," says Dan Isaacs, co-founder of Springbox. "We feel honored to be the voice of this technological milestone." AMD numbers among the three-year-old creative firm's first clients. Springbox has worked on several high-profile projects for AMD, including the company's Partner Support Portal, its sponsorship of the Discovery Channel Pro Cycling Team and an earlier demonstration site devoted to AMD's original multi-core processor, the Dual-Core AMD Opteron™ processor.
ABOUT AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide.
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ABOUT SPRINGBOX
Springbox is an interactive services agency that provides best-in-class digital marketing solutions. Serving clients of all sizes, Springbox helps translate corporate identity into digital assets that enhance the brand, captivate customers and drive business. The company generates exceptional results through a combination of smart, big-picture strategy and a clear focus on execution. Springbox has built interactive teams for AMD, Callaway Golf, Dell, Disney, LG, General Electric and Toyota. An independent operating unit of DG FastChannel, Springbox has offices in Austin, Texas and Los Angeles, California.
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