Springbox Launches New AMD LIVE!™ Microsite
Austin, TX — Dec 20, 2006
Springbox, an Austin-based interactive marketing firm, has launched a completely redesigned AMD LIVE!™ microsite for Advanced Micro Devices (AMD). Marking the second phase in the site’s development, the launch includes a robust e-learning module, as well as expanded and enhanced product information.
AMD LIVE!, a comprehensive consumer electronics convergence solution, is designed to liberate the living room by consolidating media, entertainment and a wide array of digital devices into a single, manageable PC component ready to stream, record, play, share, archive and more. A typical AMD LIVE! installation includes a Media Center PC or server and a series of networked peripherals, such as flat-panel televisions, stereo systems or game consoles.
The microsite acts as a resource hub where visitors can learn about AMD LIVE! and its partner ecosystem, purchase full AMD LIVE! solutions and download free add-ons. The site incorporates interface elements uniquely designed to simulate the AMD LIVE! experience and streamline site interactions. Springbox designed the original AMD LIVE! site with an expandable architecture. The relaunch greatly expands the scope of the AMD LIVE! site experience.
“The new AMD LIVE! microsite provided us with a great opportunity to deliver deeper product understanding for potential buyers,” says Dan Isaacs, co-founder of Springbox. “As the developers of choice for both phases of the site, we’ve helped AMD evolve the brand and add value to the customer experience.” Springbox currently has a number of new and ongoing projects in the works for AMD, a Fortune 500 company and one of the agency’s premier clients.
ABOUT AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide.
|