Springbox Develops New Support Portal for AMD

To centralize all of its partner support requirements, Springbox, an Austin-based interactive marketing firm, has created an information and support hub for Advanced Micro Devices that pools product knowledge for its global partners, sales teams and customers.

AMD’s Partner Support Portal, a comprehensive resource center, offers users new information and troubleshooting solutions. The technical documents, detailed FAQs and exhaustive upgrade library contained within the site help reduce search times by giving sales teams, partners and other third parties direct access to important assets.

“It’s a big win for AMD because it allows them to have all their information in a neat package. It’s user friendly and ready to use,” says Marili Cantu, Springbox’s account supervisor for AMD. “By creating a one-stop resource for support, we built a solution that bridges the gap between AMD and their partners and customers. And because it’s easy to update, the content is tailor-made and always up-to-the-minute.”

Driven by back-end administration, the Springbox design allows AMD to update every aspect of the portal, from metadata for search criteria to new FAQ posts — in-house and in real time. This model allows for increased efficiency with faster revision times and up-to-the-minute support, bypassing the need for partners and sales staff to contact support teams over the phone.