Springbox and Circuit City Go Back to School
Austin, TX — Jul 31, 2006
Springbox is helping Circuit City capitalize on the upcoming back-to-school shopping season — widely expected to be one of the biggest in years — in an inventive new way: the Digital Dorm Room.
Springbox has teamed with Circuit City to create the Digital Dorm Room, an online marketing tool designed to simplify shopping for incoming freshmen and returning undergrads. The Digital Dorm Room is a virtual environment where students can go and shop intuitively for all of their back-to-school needs, from desktops to MP3 players. While the content is engaging and robust, the usability is simple, resulting in an effective tool for any time-strained shopper.
The technology used to create the Digital Dorm Room is not new, but the possibilities it opens up within the online world of customer service are enormous. In addition to a wide variety of products, recommended accessories and tech specs are always just a few clicks away. Springbox built the application to reflect the high level of service one would experience upon entering an actual Circuit City and speaking with a team member.
“The Digital Dorm Room that we’ve created for Circuit City is a unique selling tool that really represents the future of online sales,” said Adam Moore, co-founder of Springbox. “Traditional customer service is not an option in the online marketplace. As retailers continue to grow their businesses online, we will begin to see these alternative methods of providing customer service continue to advance.”
Circuit City, an outlet that prides itself on outstanding customer service, has found a way to bring this caliber of retail to its online audience, and with Springbox’s Digital Dorm Room they are sure to make the most of what will prove to be a big season.
To see the Circuit City Digital Dorm Room in all its glory, pay a visit to www.circuitcity.com/digitaldormroom.
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