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Springbox Helps HRW Advance E-Learning Offerings
Austin, TX — Nov 13, 2006
Leading educational publisher Holt, Rinehart and Winston (HRW) engaged Springbox to advance its ongoing e-learning initiative. The Austin-based interactive marketing firm will develop over 300 mathematics e-learning modules to complement HRW’s award-winning line of textbooks.
Springbox used Instructional Design best practices to turn the client storyboards into educational Flash vignettes. A blend of animation and audio introduces overarching concepts, while interactivities and practice problems allow exploration and follow-up.
HRW chose Springbox based on its experience with Fortune 500 clients and its success developing content-driven interactive marketing. The project gave the two Austin-based companies the chance to collaborate intensively. “The folks at Springbox are wonderful to work with,” says Pat Sinnott, HRW eMedia Senior Project Manager. “They focus on meeting the client’s needs and did a great job making our storyboards come alive in a playful and tasteful way.”
“Interactive media allows great opportunities to impact learning,” says Springbox account executive Alicyn Peck. “Working closely with HRW, we’re delivering better learning experiences for students across the state and beyond.” The two companies are currently exploring more opportunities to collaborate and grow the partnership.
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ABOUT SPRINGBOX
Springbox is an interactive services agency that provides best-in-class digital marketing solutions. Serving clients of all sizes, Springbox helps translate corporate identity into digital assets that enhance the brand, captivate customers and drive business. The company generates exceptional results through a combination of smart, big-picture strategy and a clear focus on execution. Springbox has built interactive teams for AMD, Callaway Golf, Dell, Disney, LG, General Electric and Toyota. An independent operating unit of DG FastChannel, Springbox has offices in Austin, Texas and Los Angeles, California.
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