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Springbox Brings AMD Brand Zone to Life
Austin, TX — Sep 20, 2006
As technology powerhouse AMD continues to grow, Austin-based interactive marketing firm Springbox is building innovative online tools such as AMD Brand Zone that help the Fortune 500 company strengthen and evolve its brand.
Designed and built by Springbox, AMD Brand Zone is a comprehensive online resource for brand assets. It enables visitors to access elements essential for maintaining and augmenting brand potency across channels. E-learning modules, multimedia downloads and creative toolkits — all tailored for in-house and third-party use — harmonize brand voice by clarifying utilization guidelines and offering ready-to-use brand resources.
“Springbox helped AMD produce interactive presentations, intuitive information wells and downloadable tools designed to help manage and calibrate the way AMD’s revolutionary technology meets their target audience,” says Springbox co-founder Adam Moore. “Sustaining brand power is essential. We were happy to take the right steps with AMD to do that.”
AMD Brand Zone marks just a small part of the two companies’ overall relationship. They have previously collaborated on the launches of dozens of other online initiatives, including the AMD 64 Live! microsite, the AMD Motorsports sitelet and several e-learning modules.
“We built a creative and compelling one-stop resource to fulfill AMD’s brand consistency needs, and we take special pride in that,” says Dan Isaacs, a Springbox founder. “Springbox and AMD are long-time, far-reaching partners. And as partners we have continued to grow and evolve together.”
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ABOUT SPRINGBOX
Springbox is an interactive services agency that helps brands build digital experiences to captivate customers and drive business. Combining strategic insights with big ideas, Springbox works to identify and address the right opportunities in the digital space. A unique emphasis on responsible design, effective collaboration and exceptional results sets Springbox apart as a leader in the industry. Proudly representing high-caliber brands such as Dell, Disney, Nestle, Nokia, and PayPal, Springbox is an independent operating unit of DG, with offices in Austin, Texas, and Los Angeles, Calif. For more information, please visit http://www.springbox.com.
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