Springbox Develops Innovative Recruitment Campaign for Rackspace
Austin, TX — Sep 19, 2005
Springbox, the Austin-based interactive marketing firm, was chosen by Rackspace Managed Hosting to develop and launch an experimental recruitment campaign for the San Antonio-based hosting company.
Springbox was chosen to execute the recruitment project because of their strong background in creating innovative online marketing campaigns for Austin City Limits and Lance Armstrong, and effectively communicating their cultures and philosophies.
The Springbox team combined revolutionary Flash video technology with clever content in order to develop a recruitment campaign that clearly qualifies candidates before they submit themselves for the job. Using a myriad of visual and metaphorical animal combinations, the campaign describes the rare breed of employee that Rackspace Managed Hosting looks to recruit.
The new campaign will increase the number of qualified and informed candidates who genuinely understand why Rackspace is in the top three best places to work in San Antonio and will assist Rackspace in recruiting new talent from markets across the US.
Visit the new Rackspace recruiting website at www.rackspacecareers.com.
ABOUT RACKSPACE MANAGED HOSTING
Rackspace Managed Hosting™ is the fastest-growing managed hosting provider for customers of all sizes – from start-ups to enterprise customers. Founded in 1998, Rackspace has built a world-class service organization based on its philosophy of Fanatical Support™. The company offers a wide range of managed services for enterprise hosting platforms and currently hosts 15 percent of the Fortune 100 Companies. For more information, visit www.rackspace.com , or call 800-961-2888.
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