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Springbox Partners with Hoovers to Create a Powerful New Email Marketing Campaign
Austin, TX — Sep 1, 2005
Springbox, the Austin-based interactive marketing firm, has partnered with Hoover’s to develop a new email marketing campaign designed to boost Hoover’s lead acquisition program.
Hoover’s chose Springbox to create the new online marketing campaign because of the firm’s successful segmentation strategies and creative strength with other clients, including Austin City Limits, metroPCS and Lance Armstrong’s The Paceline.
Springbox worked with Hoover’s to create an email marketing campaign designed to reach specific markets for Hoover’s Online and generate creative optimizations through clearer messaging and easily navigable architecture.
The new campaign is designed to increase lead acquisition and help Hoover’s better understand their messaging strategy while ultimately increasing their ROI on marketing spends.
ABOUT HOOVER’S
Hoover's provides comprehensive, up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on US and global companies, industries, and the people who shape them.
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ABOUT SPRINGBOX
Springbox is an interactive services agency that helps brands build digital experiences to captivate customers and drive business. Combining strategic insights with big ideas, Springbox works to identify and address the right opportunities in the digital space. A unique emphasis on responsible design, effective collaboration and exceptional results sets Springbox apart as a leader in the industry. Proudly representing high-caliber brands such as Dell, Disney, Nestle, Nokia, and PayPal, Springbox is an independent operating unit of DG, with offices in Austin, Texas, and Los Angeles, Calif. For more information, please visit http://www.springbox.com.
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