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Springbox Partners with Hoovers to Create a Powerful New Email Marketing Campaign
Austin, TX — Sep 1, 2005
Springbox, the Austin-based interactive marketing firm, has partnered with Hoover’s to develop a new email marketing campaign designed to boost Hoover’s lead acquisition program.
Hoover’s chose Springbox to create the new online marketing campaign because of the firm’s successful segmentation strategies and creative strength with other clients, including Austin City Limits, metroPCS and Lance Armstrong’s The Paceline.
Springbox worked with Hoover’s to create an email marketing campaign designed to reach specific markets for Hoover’s Online and generate creative optimizations through clearer messaging and easily navigable architecture.
The new campaign is designed to increase lead acquisition and help Hoover’s better understand their messaging strategy while ultimately increasing their ROI on marketing spends.
ABOUT HOOVER’S
Hoover's provides comprehensive, up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on US and global companies, industries, and the people who shape them.
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ABOUT SPRINGBOX
Springbox is an interactive services agency that provides best-in-class digital marketing solutions. Serving clients of all sizes, Springbox helps translate corporate identity into digital assets that enhance the brand, captivate customers and drive business. The company generates exceptional results through a combination of smart, big-picture strategy and a clear focus on execution. Springbox has built interactive teams for AMD, Callaway Golf, Dell, Disney, LG, General Electric and Toyota. An independent operating unit of DG FastChannel, Springbox has offices in Austin, Texas and Los Angeles, California.
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