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Metro PCS Hires Springbox for Strategic Planning of New Online Marketing Campaign
Austin, TX — Jun 20, 2005
Springbox, an Austin-based interactive marketing firm, was hired by MetroPCS to develop an initial strategic marketing plan and to manage MetroPCS’ demand generation programs moving forward.
MetroPCS offers customers local and long-distance service with simple rate plans that enable them to talk all they want for one flat fee. The company is among the first wireless operators to deploy an all-digital network based on third-generation infrastructure and handsets.
MetroPCS commissioned Springbox to help the company reach its 2005 online sales goal. Springbox will advise on web design and handle affiliate marketing and online advertising for the wireless service provider.
“Working with Dan Isaacs and his team at Springbox is an exciting addition to our marketing mix,” said Diane McKenna, Director of Advertising and Brand Management for MetroPCS. “The internet has become one of the top sources of reaching consumers. It’s imperative that we meet the needs of consumers in the most convenient ways possible and to educate them about the vast benefits of being a MetroPCS subscriber.”
“Our team is working with national media properties to effectively communicate, through online advertising, to MetroPCS’ geographical target market,” says Dan Isaacs of Springbox. “MetroPCS just celebrated its 1.5 millionth customer this February, and Springbox is excited to be working with one of the fastest-growing companies in such a competitive industry.”
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ABOUT SPRINGBOX
Springbox is an interactive services agency that helps brands build digital experiences to captivate customers and drive business. Combining strategic insights with big ideas, Springbox works to identify and address the right opportunities in the digital space. A unique emphasis on responsible design, effective collaboration and exceptional results sets Springbox apart as a leader in the industry. Proudly representing high-caliber brands such as Dell, Disney, Nestle, Nokia, and PayPal, Springbox is an independent operating unit of DG, with offices in Austin, Texas, and Los Angeles, Calif. For more information, please visit http://www.springbox.com.
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