Springbox Gave Central Market a Delicious 2009 Online Holiday Campaign
Austin, TX — Jan 25, 2010
Interactive marketing agency Springbox helped Central Market ring in the 2009 Holiday season with all the online trimmings. Taking cues from in-store signage, Springbox delivered an eight-week online “Giving Delicious” campaign. Central Market customers were treated to entertaining, gift-giving tips and recipes on the website, as well as updates on Facebook and Twitter.
Featuring a festive, retro look and feel, the online campaign enticed customers to try new holiday recipes and share them with loved ones. The 2009 Holiday Guide, Central Market’s catering menu, received more than 20,000 downloads, helping to drive traffic to the stores.
“This is exactly the type of work our team excels at,” says Liz Moise, Springbox Account Supervisor. “We were excited to have the chance to bring the in-store holiday experience to Central Market customers online this year.”
The Holiday campaign helped increase the level of engagement with Central Market customers by bringing tidings of “culinary comfort and joy” in the form of regular updates to Central Market’s Facebook and Twitter pages. Flash banners on various sites such as Allrecipes.com, Chow.com and Evite.com rounded out the online marketing efforts.
“This was our first online holiday campaign, and Springbox worked so closely with us every step of the way. The team really helped us bring the 2009 Holiday Season to customers in a new and more engaging way online,” says Aimee Deputy, Central Market Senior Marketing and Communications Manager. “We were thrilled with the sales results this season. It was wonderful to be able to share holiday recipes, gift ideas and tips with our customers and see their enthusiasm.”
|