Get to know the people who make Springbox an exceptional agency.What Inspires You? is a series of posts that offer insight into ourtalented and creative staff.
Brad Hill
Account Director
What did you do before joining Springbox?
I have spent half of my career working for digital agencies like Razorfish and Plural bringing global brands into the digital channel; the other half of my career working at technology consulting companies.
Where do you find inspiration?
I am a huge physics geek. The LHC (Large Hadron Collider) went into operation last year. A 4.6 billion dollar particle accelerator (laser gun) designed to pack as much energy as humanly possible into infinitely small spaces (blowing stuff up) – just to see what happens. We are literally poking at the very fabric of existence to find the boundaries. This strikes me as a good analogy for what we do in the digital space — ultimately, we are digital scientists, and there is an undiscovered horizon that we have only begun to explore.
Which websites have inspired you recently?
All the social media aggregators (Facebook, Twitter, Foursquare, Groupon, etc.) and the widely used blogger sites like Gawker and Slashdot. These sites are not very interesting from a design / experience POV, but they are on the forefront of defining how user generated content is created, managed and moderated. That is the challenge of today’s digital channel — how do you manage your brand when your consumers / users demand a voice? How do you refine your message so that it can be consumed across all the various channels? Those are the questions that we as digital marketers must be able to answer for our clients.
Which trends in interactive are you currently paying attention to?
Mobile devices and the proliferation of global brands. We live in a world that is intimately connected through social media and increasingly mobile. Information has become transient and access to information ubiquitous. How does that change the way we communicate and interact? It is the domain of digital agencies like ours to understand how these things affect human behavior, and ultimately, our clients rely on us to interpret these trends into actionable strategies for their brands. It is a very exciting time to be in digital — the landscape is changing again, and we are changing along with it.