Get to know the people who make Springbox an exceptional agency. What Inspires You? is a series of posts that offer insight into our talented and creative staff. 

Carlos Orozco

Account Supervisor

What did you do before joining Springbox?
Prior to joining Springbox, I worked at Apple and Dell managing various client relationships in both the education and corporate space. My clients included MTV UK, Millward Brown, CBS Interactive and Sony Pictures.

Where do you find inspiration?
The architecture of Tadao Ando and Le Corbusier, to the photography of Stephen Shore and William Eggleston, to the art of Viktor IV and Alexander Calder, to the design of El Lissitzky, E. McKnight Kauffer, Jan Tschichold and Ladislav Sutnar, to the minimalistic compositions of Tony Conrad and Terry Riley.

Which websites have inspired you recently?
The numerous videos on TED talks are always worth a visit. Interdisciplinary approaches to design are fortunately becoming more widely accepted, which is resulting in more effective and relevant experiences for the users. 

Design Observer is another great resource and includes a dedicated section about contemporary architecture, landscape and urbanism, as well as a video and audio channel called Observer Media and Change Observer, which focuses on social innovation.

Which trends in interactive are you currently paying attention to?
The emergence of the interface as the content itself and the potential future of how we interact with the world of data. In the physical realm, Pranav Mistry has already developed prototypes for “Sixth Sense” technology that bridge the gap between us and the digital world. More and more you are seeing interactive design evolve to focus more on content, doing away with the virtually unnecessary and bulky ubiquitous navigational elements.