insight

Usability for Social Media

by Tricia Bayne September 21, 2009

So you’ve taken the plunge and opened your site to more user participation, but something doesn’t seem to be working. How can you motivate people to try your site?

In this slide deck, Josh Porter of bokardo outlines common barriers to gaining social traction and strategies for overcoming them. The common barriers addressed include:

  1. Sign-up
  2. First-time use
  3. Ongoing engagement
If you're looking for ways to inspire your users to participate, you might learn a lot from Josh's deck. I sure did. 

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