When deadlines sneak up, the team at the end of the line often feels the consequences. As a result, its members may face working into the wee hours, pushing through a rush job or getting left out altogether. When that team is Quality Assurance, the last two options simply aren’t options at all.

Let’s say you buy a car, only to discover that the AC won’t blow out of the passenger-side vent unless the car is rolling downhill. Or maybe the brakes don't work in cold weather. But the manufacturer delivered their car to you on schedule, so what’s the fuss?

The same logic applies to interactive media. Clients rightly expect a seamless user experience, no matter what the circumstances. It is QA's role to guarantee their satisfaction.

Not convinced? Try this. Here’s a list of the top 5 drivers for QAing a deliverable:

1. Effectiveness. You want it to meet your client’s objectives.
2. Functionality. You’d like it to work properly.
3. Consistency. You want it to be in line with the brand.
4. Intuitiveness. You want to make sure it’s easy to use.
5. Efficiency. You want to get it right the first time.

If just one of these considerations matters to you, then QA is a must-have. Whether it's a car or a website, a project isn’t viable if it's not top notch. The Quality Assurance team is here to help you get it there.