Springbox is sending a dozen employees to this year's SXSW Interactive festival. So we asked them: "What topics are you interested in learning more about at SXSW Interactive?" Here are Group Creative Director Adrian Taylor's topics of interest.
While there are plenty of exciting topics to look forward to at SXSWi, the subjects I'm most eager to engage with focus on the rapidly advancing world of mobile. Over the past few years we have seen an explosion of feature-rich smart phones completely transform how we engage with the internet when away from our computers. Our ability to access information, connect with each other and have powerful experiences through pocket-sized portables is shifting the way we think about how we integrate technology into our lives. Obviously the topic is wide reaching so here are a few specific areas of interest:
Touch Interface
As small-form-factor, touch-screen phones and tablets flood the market, a new world of user interface opportunities and challenges is emerging. Whether it's groups naturally collaborating on tablets or kids attempting to apply learning from their mom's iPhone to the household laptop, it's clear the UX designers will need to take a fresh look at their approach.
Mobile Commerce
Having an always-on computer always on you is going to impact your shopping and buying habits, but the open question is: exactly how? Early growth areas like deal hunting or time-based offers, mobile ticketing and money management were pretty easy to anticipate, but where do we go from here? Consumers are projected to spend as much a billion dollars on mobile transaction in North America next year. Will these transactions simply be evolution of current online shopping or completely new shopping paradigms?
Completely Contextual
One of the things that I love about having a GPS-enabled smart phone with a compass and connectivity to the internet is the ability for information and experiences to be properly contextualized for my situation. This type of information has the power to help us create experiences that are focused and rewarding for users. I'm eager to hear stories and see examples of how people are taking advantage of these new tools.