As mobile phone adoption rates climb and network speeds rise, it is becoming increasingly important for consumer brands to engage with their customers via their mobile devices. According to Mobile Marketer, 90 percent of adults use at least one mobile device. Consumers now expect their favorite stores to offer mobile websites that enable them to perform basic functions such as locate a store, find out about hours or call directly. They expect to be able to donate to organizations via their mobile devices.

Non-profits are adopting mobile sites even faster than commercial companies because they can reach a larger percentage of their constituents. As a point of comparison, an iPhone application targets only 15 percent of the United States smartphone sales, and 9 percent worldwide. Mobile websites allow you to reach a broad range of smartphone platforms.*

East-coast supermaket chain A&P just launched a mobile SMS couponing service in March 2010 as part of their in-store loyalty program, to help engage their customers with their brand and offerings via mobile, and drive in store traffic.  

It is becoming increasingly obvious across many sectors, especially non-profit and retail, that mobile should be used to extend services to customers or constituents, not purely for entertainment value. At Springbox we are working on several service and information-oriented mobile sites this spring – we will share the results with you here after they launch!

*Source: Mobile Marketer: http://www.mobilemarketer.com/cms/news/research/5955.html

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