When HBO debuted its HBO Go online service, it set a new standard for online content distribution. Teaming with Verizon FiOS for a video-streaming service, HBO has laid the groundwork to ensure subscribers can access content on-demand. HBO’s parent company, Time Warner, reached out to its current viewers with a tactic undertaken to prevent losing them to competitors’ sites such as Netflix, Watch instantly, iTunes, and Hulu. This growing trend in television and media industry proves that content is being shifted to the world streamed entertainment.

Along with music players and cameras, non-cable TV households are experiencing a growth spurt due to consistent technological advances, meaning as long as you have a broadband connection, you’re set. This said, with the growth of companies grabbing their piece of the online market share, what would this do for online marketing? Simple:

• Online content is subjected to attachments of marketing tailored to specific audiences.
• The fifteen or thirty-second preview or pop-up banner you see before your movie or music video is just the beginning of marketer’s attempts to proactively sell branded content online. For example: Hulu has seconds of “limited commercial interruptions” every couple minutes.
• Interactive pre-, post-,or mid-rolls can include fields for zip codes, games or anything that involves engagement.
• Overlay is becoming more popular – text or graphics can appear along the bottom or top, with an option to expand or close.
• Companion ads can be banners that appear beside the video players, which coordinate with a pre-roll ad or overlay ad.

In conclusion: As fast as movies, music, and human interaction go via cable plug, so will ads.