http://www.youtube.com/watch?v=k6aBITJuSQA

Has the democratization of analytics jumped the shark? Ask MC Hammer.

In this video (courtesy of Juice Analytics), the rapper/pastor/lifestyle entrepreneur discusses how analytics helps him make informed business decisions. The point? With so many tools now available to monitor site traffic and demand gen campaigns, businesses have no excuse for failing to leverage key metrics to optimize user experience and goal conversion.

At Springbox, we share MC Hammer’s enthusiasm for all things data (in fact, I’ve considered wearing parachute pants to the office on Fridays as a show of solidarity). Just remember: All the metrics in the world can’t help you if you don’t know what to look for.  

Please, Hammer, don’t hurt me.