Message and Medium

While my Sidekick is very tastefully bedazzled, it doesn’t have access to cool apps like the iPhone. So to date, the only mobile marketing I’ve received has been random texts offering investment advice. And while I appreciate advice on how to make my three dollars of discretionary income grow, I guess I’m not too impressed by the quality of that mobile marketing.

A quick search on the Internet revealed much cooler things, though. My favorite was the Go Find It campaign for the Ford Ka, a Mini-sized car sold just about everywhere but here. Ford distributed stickers with an embedded 3D image of the car to bars, clubs, universities, and music events. Users with technologically advanced phones could then download an app and see these images if they point their phone’s camera at the stickers. If the phone is angled properly, a link would also be displayed for a website with videos, music, and more. 

Now would all that make me want to buy a Ford roughly the size of a roller skate? Probably not. But it does make me wish I had a cooler phone.

Part 6 of a 6-part series.