Innovative Campaigns: Nike

Nike did a mobile marketing campaign a few years ago that I thought was pretty cool. In order to generate awareness for Nike ID, a service that lets consumers design their own pair of shoes, Nike placed an interactive billboard in Times Square that invited people to design and post their own custom Nike shoes on the billboard via their mobiles. Afterwards, Nike would text them back with an image of the shoes in addition to a link to buy. 

Even better, they closed the promotion with the NIKE FREE for ALL, where every shoe designed between 1 and 5 would be given to the creator for free. I thought this was an awesome idea; after all, who wouldn’t love a free pair of Nikes?

They gave away 3,000 pairs of shoes.  

Part 5 of a 6-part series.