We all experience that “blank canvas” moment now and then. Sometimes it even happens on projects we’ve already created concepts for when we’re tasked to dream up more. How can we be expected to come up with fresh ideas when it feels like there’s nowhere else to turn?
Unfortunately, there’s no pharmaceutical cure for blank canvas syndrome — but you can work around it. Here are some suggestions:
• Break. Get outside the office and take a 10-15 minute walk to clear your mind.
• Collaborate. Get a group of co-workers or friends together and start brainstorming.
• Explore. Read a design book, pick up the latest issue of How or visit your favorite agency websites, design trend blogs or awards sites for inspiration.
• Illustrate. Start drawing or writing ideas down. It’ll help spur some creativity.
Remember: Whenever you feel the need to push the reset button on your brain, do something else until you’re ready to get back to work. Procrastination isn’t the answer, but pressure only distracts you from finding the perfect idea. Besides, you never know where you’ll find inspiration for the next award-winning concept.