We’re all proud to call Texas home, but for some of us non-natives, it’s hard to get in the seasonal spirit in such balmy temperatures. To celebrate the holidays and participate in the Downtown Austin Alliance's Holiday Downtown Stroll, we created an interactive window display that brings some delightful snow and holiday cheer into the lives of downtown Austinites.

Using the same mobile phone-based technology from Megaphone Labs that we employed for our popular SXSW party game, we transformed our front windows at 708 Congress Avenue into wintery scenes set against a downtown Austin skyline. For the rest of December, visitors can use their mobile phones to dial into a 1-800 number and create their own snowflake using their phone's keypad. Upon hanging up their phone, the snowflake is saved to our display and we send them a text with a link to an image of their snowflake that they can then share with their friends online.

The windows have only been up for two evenings, but they've already caught the attention of many passersby, including the team at Fox News in Austin, who did a nice profile of the display:

We encourage all of our friends in Austin to stop by the office and make your own snowflake! 

For updates, follow us on Twitter. We'll also be posting video and photos from the display on our new Tumblr blog.